lundi 27 janvier 2014

Chile Pavilion for Expo 2015

“El Amor de Chile” is the name that has been given to the Chile Pavilion soon to be built on the site of the 2015 Milan Expo.
The winning design comes from the drawing board of architect Cristián Undurraga whose design was chosen from 21 projects participating in the international competition for the building that is to represent Chile at the 2015 Universal Exposition.

Undurraga arranged the 1.910 square meter pavilion as a suspended volume: a wooden frame surrounded by a mesh like wooden grid standing above ground level on four cement pillars. Access into the Chile Pavilion is on street level, through an area designed for relaxation, with table and benches available for visitors to rest and mingle with other travellers from around the world. The Chile Pavilion at the 2015 Expo is intended to be lived as a brief trip through the country, with video installations on the subject of the agriculture and the people that inhabit the south american country. 24 synchronised projectors will heighten the experience by transmitting video images on all surfaces inside the space giving visitors the chance to experience a boat trip with local fisherman in the Chilean sea or take a stroll through the vineyards of Carmenere.

In line with the theme of the 2015 Milan edition, ‘Feeding the Planet, Energy for life’ the video installations are to focus on food production explained Lorenzo Constans – General Comissioner of the Chile Pavilion at Expo Milan in a recent interview: «we will offer different points of view to our country, illustrating the diversity and wealth of Chile from a political, geographical and food production point of view».

Visitors will also have the opportunity of experiencing Cile at the table by savouring local dishes and buying imported foods. The Pavilion has been designed to be dismantled after the Milan Expo for possible reuse at a later stage by the Chilean government.

jeudi 16 janvier 2014

Brasil at Expo 2015... in video

Apex-Brasil will organize and coordinate the Brazilian pavilion at the 2015 Universal Expo, to be held in Milan, Italy. The Brazilian exhibition space will showcase the country as one of the major producers of food and beverages, highlighting its initiatives on research, innovation, technology and sustainable practices applied to production.

UAE Pavilion Milan Expo 2015

By Foster + Partners

Pavilion of Italia Logo... at Expo 2015 Milano

What do you think about this logo ?

It's Green... white... red... so... It's ITALY !

(EXPO 2015 Padiglione Italia)

mercredi 15 janvier 2014

Italy... EXPO 2015 Padiglione Italia is on Facebook


EXPO 2015 in Milan showcases the theme “Feeding the Planet, Energy for Life”, offering answers to the major future challenges of human nutrition. In the context of a conceptual master plan, this world exhibition introduces a clear paradigm shift by dispensing with prestigious monumental buildings, and by presenting itself rather as a “sustainable AgroFood Park”

The German Pavilion offers visitors to EXPO 2015 insight into innovative and at times surprising approaches from Germany in human nutrition in the future, and invites visitors to take action themselves. Germany depicts agriculture as a strong, modern sector and an intrinsic aspect of its unique cultural landscape.
The pavilion offers visitors a new and quite unexpected Germany: open, warm, friendly and whimsical – clearly bringing the pavilion’s motto to life: “Fields of Ideas”.


© SCHMIDHUBER / Milla & Partner
The German pavilion translates the German field and meadow landscape into its architecture in a striking and surprising way: a building consisting of a gently sloping landscape level with a freely accessible surface and a thematic exhibition inside.

© SCHMIDHUBER / Milla & Partner
Formally, the architecture is reminiscent of a “supplanted landscape” set in the pavilion’s premises which gradually slopes upward to a height of 10 meters. The German pavilion then applies the concept of stylised fields and meadows in great detail. The use of different native woods, with varied grains and tones, creates a highly distinctive design.

In this landscape, with clearly discernible fields, stylised plants grow as "idea seedlings" up from the exhibition to the exterior surface, creating a large, protective canopy. These are the connecting elements, dovetailing the exterior and interior, the architecture and the exhibition itself. The unusual, organic flowing lines express pioneering innovations inspired by nature.

© SCHMIDHUBER / Milla & Partner

© SCHMIDHUBER / Milla & Partner
On the landscape level, the visitor embarks on a pleasurable and stimulating journey marked by exciting perspectives onto the textile leaf canopy – an intriguing interplay of light and shade, of relaxation and discovery. This is where visitors are offered the first “teasers” – from above down through the planting “holes” right into the heart of the exhibition.

The highest point of the open visitor route offers an impressive panoramic view of the pavilion, the vibrant visitor activities taking place below, and the sweeping EXPO grounds all the way down to the EXPO lake.

The German restaurant for 350 guests with a freely accessible outdoor seating area is located in the southwest corner of the German pavilion. From the restaurant, visitors have an unobstructed view of the event stage and the outdoor cultural program. Adjacently, a sweeping landscape tribune invites guests to take a seat. This area, the “German Piazza”, is the central and very lively spot where people can meet and interact.

© SCHMIDHUBER / Milla & Partner

mardi 14 janvier 2014

lundi 13 janvier 2014

Introduce... China participation !

Theme: "Land of Hope, Food for Life"

The Concept

China’s theme captures an attitude of thankfulness, respect and cooperation that characterizes its people: the land has fed man from its beginnings and hope suggests the prospect of a future where food can offer life to everyone.

Agriculture, food, environment, sustainable development are the focal points of China's participation in Expo Milano 2015. Its aim is to recall the tenet of Chinese philosophy that "man is part of nature," and to illustrate its cultural traditions and progress in the areas of agriculture, showcasing the great strides made in the use of resources for providing a sufficient supply of good and healthy food.

The underlying theme is the pursuit of balance between mankind and the environment, between humanity and nature. Just as the farmer looks after and protects the earth, so must people care for the planet.

The exhibition area of ​​4,590 square meters unfolds around three themes. "The Gift of Nature" illustrates crop processes according to the Chinese lunisolar calendar and the five colors of the soil. "Food for Life" shows the production path of foods including tofu and other dishes, China’s famous eight schools of cuisine, and its tea culture. "Technology and the Future" charts the progress of science, including the hybrid rice of Professor Yuan Longping, recycling in agriculture and techniques for tracking the Internet of things.

This is the first time that China participates in a Universal Exposition with a self-built pavilion, symbolizing its commitment as a vast nation and the second largest economy in the world. For the first time, China is committed to illustrate and explain details of its agricultural policy, ranging from its history to the innovations of the future. Individual cities and provinces will also be present with rich and colorful events. And, for the first time ever, there will also be Chinese companies in their own self-built pavilions.


Project by arch. Francesco Briguglia & Francesca Arici

The Sultanate of Oman signed the participation contract of Expo Milano 2015, the next Universal Exposition, to be held in Milan, Italy, from May 1st to October 31st 2015, and which will focus on the theme “Feeding the planet, energy for life”.
For this purpose, Oman has reserved a space of 2,790 m2 and its pavilion will be built in a strategic position within the exhibition site, in front of one of the main entrances of the Expo venue. Now, the Ministry of Foreign Affairs of the Sultanate of Oman invited specialized companies for competition to bid for the project of Designing, Constructing, Furnishing, Outfitting, Demolishing, Removing and Disposing the Materials of Sultanate of Oman Pavilion at Expo Milano 2015. The joint venture of companies and designers has been purposely assembled for tendering for the Oman Pavilion at Expo Milan 2015, with the aim of creating a unique offer in terms of skills, know how, knowledge and creativity. The lot dedicated to the Omani Pavilion is located in proximity to the secondary entrance which is easily reachable from the parking lot located on the east side of the Expo. The Omani Pavilion’s location has many advantageous aspects: the lot has the good fortune not to have neighbors lots on both sides and is adjoining with a green area with trees. This fact gives an added value to the landscape, improving the quality of the environment that the visitors can experience inside the pavilion. Thanks to the location, the Omani Pavilion will be the first to be seen by visitors who enter from the east entrance, and it can also be seen from the Mediterranean Hilltop, one of the most awaited attractions of the Expo. The main access overlooking the Decumano is dedicated exclusively to the Omani pavilion thanks to the absence of neighbors, an element that gives importance and visibility. The structure of the project is the “narrative thread” of the whole conception: a cozy space immersed in a microclimate regulated by natural elements that are part of the exhibition experience (water, sun, green areas, textiles). The structure is light and refined, efficient and well sized, being based on the height and setback standards given by the Milano EXPO regulations. A space-to-ceiling, covered with cloth and adjustable furniture protects the uncluttered space on two levels. A fluid functional program, which mixes exhibition, hospitality and staff facilities, includes both closed and air-conditioned exhibition spaces and relational spaces such as squares, open spaces, cafes, bookshops and other commercial activities. Every area of the pavilion is designed to allow a rich exchange between interior and exterior. The green fields of the EXPO, on the South East, are the real ideal boundaries of the pavilion. The design strategy takes advantage of the maximum permitted height of 17 m and creates a valuable, representative and monumental space.

The interior spaces, exhibition and relational extend into each other with fine finishes , opaque and translucent, in a virtuous sequence that allows the visitor to be a part of the overall space . The bar service , merchandising, restaurant reservation , VIP room and prayer create islands for refreshment and relaxation where you can always enjoy the spatial qualities of the pavilion along with the exhibition content . The flooring of the ground floor is the conductive element of the space. It is inspired by the geometry and consists of traditional Omani items veined Carrara marble statuary . The water affects the floor and generates ” falaji ” that draw the ” inner landscape ” . The project has a clear intent to give high symbolic value to the richness of the Omani landscape. The interior will offer a transposition on the physical plane , the materials used and the design. The exhibition rooms , with specific outfits on the contents of the Expo , complete the narrative of the interior landscape of the pavilion. All the intermediate open spaces between the halls and the terraces will be used as active exhibition spaces, and not just as passageways. Landscapes (created along with the activities and events timeline) are planned to perform as active exposures, in which the visitor can be involved. In this regard, it was thought a program of events and workshops that can show in an engaging way the Omani culture and local food production. The Pavilion is designed by taking into account the temporary nature of the EXPO. The main roof and support structure is made of steel. The selected steel profiles are standard, but extraorinarily and expertly paired and curved. (Mostly HEA, UPN, Tand L beams) Each structural element is designed to be assembled and disassembled, transported in standard containers with different means of transport. The area dedicated to the exhibition stands under the shingle. Each structural element, as supporting partitions and floors, is made of steel and coated with insulating lightweight panels pre-assembled with thin layers of Carrara statuatory and venato marble for the opaque elements, and glass plates for structural and translucent elements. The cooling and ventilation systems are inspired by the traditional Arab culture where digitally controlled technological solutions interact with natural elements (such as air and water) in order to create the most comfortable indoor climate. The system is a review of what can be found throughout the Islamic architectural tradition that goes from the IX to the XII century, when water was used for bio- climatic functions and a water basin “worked” as a thermal mass. The mass of cold liquid “exchanged” with the hot air coming from the South wind making it fresher. The system of mobile textile sheets, at different levels, regulates the light during the seasonal passages that will accompany the exhibition period. They consist of a fabric, permeable to vapor and impermeable to water, that creates “smart” shadows by modulating the light and making the pavilion a safe location from direct summer daylight. The system draws an emotional pattern on the volumes made of statuary marble, which is reflected on the water cooling channels. Designing a brand for one of the pavilions of Milan Expo 2015 means to imagine a corporate identity that could create almost instantly a reference system recognizable and captivating, that last over a period of almost six months. Precisely for this reason, the brand should be presented in a captivating, fascinating shape – to be able in a short time to surprise and at the same time to become familiar to the observer. In the project of the brand of the Expo 2015 Pavilion of the Sultanate of Oman therefore we decided to work on the theme of a dynamic identity, based on the concept of the moiré effect. In physics, mathematics, and art, a moiré pattern is a secondary and visually evident superimposed pattern created, for example, when two identical patterns on a flat or curved surface (such as closely spaced straight lines drawn radiating from a point or taking the form of a grid) are overlaid while displaced or rotated a small amount from one another. The etimology of the word “moire” goes back to the Arabic culture, and then from the seventeenth century is traceable in European culture, in art and in the textiles. The brand of the pavilion lends itself well to be declined in all those different situations that characterize a corporate identity project. The strategy of brand communication provides for a large number of possible applications which lead up the brand to be used outside the site of the Expo, capturing people’s attention all over the city. Below, we offer some fundamental, that can be integrated according to the line of development indicated.

samedi 11 janvier 2014

Discovering United Arab Emirate pavilion

Under the heading ‘Food for Thought’, the UAE Pavilion has embraced the Expo 2015 theme in all its exciting and challenging facets, using our own experience of living in a region where water is more important than oil and where the focus now is on alternative energy.

Our story reflects the values of resilience, inventiveness and hospitality that we acquired from our frugal but sustainable past, outlines the issues that have arisen by our remarkable transformation to a thriving dynamic state, and explores the partnerships that we are forming that will harness creativity and innovation to address the challenges of the future. But we are not content with solving problems relating to food, energy and sustainability on our own behalf, we wish to share ideas and solutions with the world.

And so, although the central theme of Expo 2015 is nutrition, and human nutrition first and foremost, it also requires participants to focus on nurturing the environment in which we live, the fundamental source of subsistence for all people on the planet.

This story drives four fundamental thematic principles that encapsulate and are the basis for all aspects of the visitor experience throughout the pavilion.

1 - Sustain
Living with what you need, conserving what you have

2 - Care
Using and respecting the natural world

3 - Innovate
What you are not given you invent

4 - Share
No one survives alone

The UAE Pavilion is situated on one of the larger self-build plots at Expo 2015 and enjoys a prime location at the centre of the Expo site adjacent to its main axis, the Decumanus.

mercredi 8 janvier 2014

The United States unveils Expo 2015 pavilion, embodying the farm to table movement

The United States of America has released its pavilion design for Expo Milano 2015, which is set to comprise a light, airy and welcoming barn, inviting visitors to embark on a journey in the world of sustainable food. The team, dubbed the “Friends of the U.S. Pavilion” officially launched the project “American Food 2.0: Sustainable, Innovative, Healthful, Entrepreneurial and Delicious” in mid-November, unveiling one of the most innovative designs seen so far.
The CEO of the International Culinary Centre, Dorothy Can Hamilton, the vice-president of “The James Beard Foundation”, Mitchell Davis and the managing director of the U.S. Chamber of Commerce in Italy, Simone Crolla, who are members of the group “Friends of the U.S. Pavilion Milan 2015”, took part in the meeting, which was attended by the Sole Commissioner appointed by the government for Expo Milano 2015, Giuseppe Sala, and the Ambassador of the United States in Italy, John R. Phillips.
U.S. President Barack Obama himself presented to Italian Prime Minister Enrico Letta the members of the team which will develop the project and manage the U.S. Pavilion during the six months’ period of the Universal Expo in Milan on October 17th.
Diversity and responsibility are the pillars on which the presence of the United States of America at Expo Milano 2015 will rest. These elements will be enhanced both in the technological equipment of the pavilion and through events, conventions and happenings which will enliven the exhibition area. The project will be based on the idea that food is a universal language and that the future of nutrition depends on the political, diplomatic, social and technological ability to solve in a creative way the problems connected to nutrition at world level.
Visitors will be engaged in an itinerary “from farm to table” where video installations and vertical and roof gardens – representing the 50 U.S. states and the White House – will lead them to discover the rich cultural, scientific and culinary tapestry which forms the United States of America. A specific programme of initiatives – the Manifesto Project – will be developed in support of corporate responsibility and environmental and food sustainability. Furthermore, a plan envisaging students’ involvement will be launched in cooperation with Italian study projects at U.S. universities.
American Food 2.0 aims to be a young and global Pavilion. For this purpose, the most modern technologies and last-generation communication tools will be deployed: it will be possible to live the experience offered by the U.S. pavilion even through social media.
A search for regional ambassadors is set to be launched from the USA. These ambassadors will travel with Food Trucks within the exhibition area and on the streets of Milan during the event.
The target is to tell the story of “Made in USA” agriculture and nutrition, through the innovative elements introduced in food production and distribution processes, and to highlight the important contributions given so far to win in a responsible and sustainable manner the most thorny challenges which humanity has to face.