Austria Pavilion... Theme and Concept

Theme "Breathe. Austria"

The Concept

Austria is world-renowned as a country of culture, with a high standard of living. Austria’s key aim at the Expo Milano 2015 is to reinforce its reputation worldwide as an attractive place to live. Inside its 1,910 square meter exposition site, it showcases the naturally high standards and recreational spaces that make it so well-regarded.

Its positive image are enriched by new elements, such as the landscape and climate, playing a key role in driving awareness around the use of sustainable resources.
A large quantity of food is already produced with sustainable techniques and the range of organic products available to consumers in supermarkets is higher than anywhere else in Europe. Encouraging strong connections between producers, sellers and consumers is central to Austria’s thematic itinerary of food sustainability; its cuisine is the result of its cultural characteristics, being Austria a culturally independent country within the German-speaking world. Another feature of its exposition is the purity of its climate, air and environment.

http://www.expoaustria.at/en.html