jeudi 17 avril 2014

To Follow the Swiss Pavilion on Facebook...

Towards Expo 2015, Switzerland from the start of the Giro del Gusto Italian in three stages: Milan, Rome and Turin girodelgusto # # abbattiamolemontagne
Clean, neat, nice, precise, isolated, green and rich. So Italians see Switzerland according to a study carried out in 2011 on the image. Cropped image around rooted clichés, which over the years have given a definite identity and at the same time reductive this country, so close to Italy by geographically, culturally and economically, starting from the common language and Italian culture.

In his "À la recherche du temps perdu," Marcel Proust wrote, "The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." And it is under a new look, more curious and receptive, that the Swiss Confederation wants to show, in order to tell Italy its excellence.

From this need was born the Giro del Gusto, 2014, an initiative conceived as a wandering in Milan, Rome and Turin in view of Expo 2015. The main theme of Expo 2015 "Feeding the planet. Energy for Life "is the perfect vantage point to propose a path-based approach to a common denominator and universal taste.

Switzerland in the strict sense of taste to discover through its specialty food and Switzerland in the broad sense of taste to discover through the architecture, design, culture, tourism and transport.

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