Expo Milano 2015’s global food theme will enable the USA Pavilion to showcase America as an important leader and innovator not only in the food sector, but in all aspects of culture, science and business. The simple act of growing an apple, transporting it, transforming it, consuming it, enjoying it, and dealing with its waste engages a massive infrastructure, advanced technologies, and dynamic systems that touch on just about every aspect of the world we live in. Each step along this path represents a set of values and interconnections that allow us to introspect and innovate in society.
Using state-of-the-art digital media and interactive technology, the first ever truly global, social-media-integrated USA Pavilion will highlight American industry, talent, products, ingenuity, and entrepreneurship within the context of sustainability, health, consumption, technology, and innovation. Our official partnership with Italy will position the U.S. as a destination for business, entrepreneurship, and travel. The USA Pavilion will reveal how the U.S. is exploring innovative solutions to our own, as well as the world’s, social and economic challenges.
ARCHITECTURE AND DESIGN
The USA Pavilion is a one-of-a-kind building designed by award-winning architect James Biber of Biber Architects in New York. It is a 35,000 square foot space within Expo Milano’s 3.6 million square foot sustainable “smart city.” The building is a multi-level experience that flows with activity from top to bottom, side to side.
- Vertical living wall symbolic of our rich & ever-evolving agricultural history
- Large video installation with revolving content
- Rooftop terrace & cafe with regionally representative agricultural plantings
- Gathering space, courtyard, and VIP meeting spaces
- Retail merchandising opportunities
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