dimanche 14 septembre 2014

Pavilion Zero in Thematic Areas

Pavilion Zero
A project supervised by Davide Rampello and designed by Michele de Lucchi, Pavilion Zero introduces visitors to the Expo Milano 2015 Site.
The themes brought forward here are how much man has produced since arriving on this earth, the transformation of the natural landscapes, and the culture and rituals of consumption. Pavilion Zero takes the visitor on an extraordinary and captivating journey.

Pavilion Zero according to Davide Rampello and Michele de Lucchi

What story does it tell?
Davide Rampello: We wanted to tell a story which begins from the earliest period of human history, through symbols and myths, the different stages of evolution and man’s relationship with Nature – the domestication of animals and plants, and the introduction of tools to work the land and conserve food. The story ends with the current paradox regarding nutrition. A fascinating journey that turns a universal story into an individual one.

Can you give us three reasons to visit?
D.R.: To learn, share and feel.

What is your vision of the future?
D.R.: According to Agostino’s vision, past, present and future all co-exist in the soul. The present of the past is the memory, the present of the present is the vision and the present of the future is the waiting. The aim of the journey in this pavilion is to create the need to go towards something new, something different in the future.

Where does your inspiration come from?
Michele De Lucchi: The shape of Pavilion Zero represents a part of the earth’s crust lifted up and placed in a prominent position. It reproduces the outline of the land with mountains, hills and a great central valley. The direct inspiration comes from the shape of the Euganean Hills located between the cities of Padua and Vicenza. The warm waters emerging from the Albano and Montegrotto Terme are proof of the shallow magma movements that create such a striking natural landscape.

How did you interpret the theme?
M.D.L.: The scenography is the main protagonist of this area, accompanying visitors as they explore the Feeding the Planet, Energy for Life theme. Pavilion Zero offers a travel experience into the earth’s crust, via caves that have been rebuilt in almost total darkness, where at the center there is the "valley of civilization".

In what way do you communicate with visitors?
M.D.L.: Visitors will have the novel experience of visiting the inside of the planet to learn about it from a new perspective. We are used to discussing the health of the planet in terms of air quality, the ozone and the soil, but we neglect the earth's crust, dark and impenetrable, of which we know very little.

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