Food and Friends... the Family

The Expo Milano 2015 mascot captures the fundamental themes of the event in a positive, original and empathetic key. Sincere, wise, respectful and a fan of healthy and tasty food, Foody represents community, diversity and food in its broadest sense as the source of our life and energy. It is thus fitting that the Expo mascot is actually a family with eleven members, each one with its own characteristics and personality. Bona fide characters in their own right, joined together into a Single Face, they represent the ideal synergy among the world’s countries, who are called upon to respond positively and energetically to the challenges our planet is facing regarding food, standing as a true family, united, engaging and dynamic.

Food Family in there environment...

RAP-BROTHERS, the radishes

PIERA, the pear

CHICCA, the pomegranate

POMINA, the apple

MANGHY, the mango

MAX-MAIS, the blue corn

ARABELLA, the orange

JOSEPHINE, the banana

RODOLFO, the fig

GURY, the watermelon

GUAGILLO, the garlic

http://www.expo2015.org/en

Meet the Foody family... by Disney

GUAGILLO, the garlic
Guaglio
He’s curious to the point of being nosy, and a bit self-centred. He boasts having six PhDs but his enduring dream is to find himself in the spotlight. Single by choice, he hates being mistaken for an onion.

ARABELLA, the orange
Arabella
She’s shy, a bit awkward and reserved. She’s looking for true love. She’s candid and innocent, her friends say that she doesn’t get their jokes and they have fun playing tricks on her.

JOSEPHINE, the banana
Josephine
Originating in Indonesia, the banana is an exotic beauty, sunny and a bit extravagant. Her dream is to make a name for herself in show business.

GURY, the watermelon
Gury
He was born in Egypt into a family with very ancient origins. His life’s passion is classical dance. He doesn’t like tattoos and would do anything to get rid of his stripes!

POMINA, the apple
Pomina
She’s attractive, likable and outgoing. She loves watching romantic films and taking self-portraits to post on her favourite social networks.

MAX-MAIS, the blue corn
Max-mais
He hails from Latin America. He’s sociable, alternative and has a bit of an artistic flair. He is convinced that he is an able soothsayer who can predict the future of anyone he meets.

MANGHY, the mango
Manghy
Mango is sweet, generous and charming. He comes from India, where he works as an actor in the flourishing film industry known as Bollywood. He loves to sing, dance and give autographs.

RODOLFO, the fig
Rodolfo
He loves to work out and court the girls. He also likes playing poker, singing karaoke and posing for magazine photos or for paparazzi.

PIERA, the pear
Piera
The pear is cheerful and a bit eccentric. She comes from China, where she is a popular top model. The fashion world loves her, but she would also like to be recognised for what she has inside her. She practices meditation and is also a contortionist.

RAP-BROTHERS, the radishes
Rap-brothers
They appear to be guileless darlings, but actually they are highly competitive and sporty with an unbridled passion for rap music.

CHICCA, the pomegranate
Chicca
She’s entertaining, witty, athletic and always ready for some fun: she’s what you might call a live wire. She’s got a thick skin, but inside she’s soft and sweet.

http://www.expo2015.org/en/index.html

Foody & friends... in Video

The Expo Milano 2015 mascot, Foody, embodies the key themes of the event in a way that’s upbeat, original and powerful. Foody is honest, wise, respectful and a real fan of healthy, tasty food. Foody also stands for community, diversity and food in the broadest sense, as a source of life and energy. So it makes sense that the Expo mascot be a family of eleven members, each having their own unique personalities: real characters in their own right, and expressed as a single face. They represent an ideal synergy between those countries in the world who must address the planet’s food challenges, positively and energetically, and united as a true family.

The mascot characters are
Guagliò, the Garlic - Arabella, the Orange - Josephine, the Banana - Gury, the Watermelon - Pomina, the Apple - Max Maize, the Blue Corn - Manghy, the Mango - Rodolfo, the Fig - Piera, the Pear - Rap Brothers, the Radishes - Chicca, the Pomegranate.

http://www.expo2015.org/en

Disney presents the official 2015 Expo Mascot

Disney presented the official mascot for the 2015 Milan Expo in Milan sunday 15 2013.

The original design is a family of eleven different fruit and vegetables forming a friendly, smiling face: a watermelon head, garlic nose, banana smile and orange cheeks, together with mango, apple, radish, pear, fig, blue corn, and pomegranate inspired by the artist Arcimboldo.

A collage of 11 different fruits and vegetables representing the integration of different people and cultures from around the world, the fruit theme was chosen due to it’s symbolic value linked to diversity, nutrition, energy, and productiveness, all represented in a single food group that is eaten by people of all cultures and civilisetions on five continents regardless of their age or place in society.

Disney won the bid to design the tasty mascot and also the sole concession to the multi million euro merchandising business expected to ring up over €150 million in sales, of which a 10% cut goes directly to Expo SpA, an ambitious figure albeit decidedly less than the €2 billion of goods sold with the Haibao mascot for the 2010 Shanghai Expo.

Product launches and sales of the clothing, soft toys, stationary and food with packaging carrying the 2015 Milan Expo Mascot will begin at Christmas 2014, six months before the opening of Universal event in Milan on the 31 May 2015.

“We are delighted that Expo Milano 2015 has chosen Disney to create the mascot,” said Daniel Frigo, President and Country Manager of The Walt Disney Company Italia. “Leveraging the emblematic message ‘Feed the Planet, Energy for Life’, allowed us to give free rein to our creativity and story-telling, which are core to Disney’s DNA.