mardi 5 août 2014

Vietnam pavilion... by H&P Architects


The concept proposal for Vietnam’s Pavilion at Expo 2015 in Milan focuses on mixing settlement and settled agriculture to create the future’s space – the space where settlement and settled agriculture include each other. Titled the Pavilion of dream terraces (field), the building by H&P Architects is created from steel structure frames, which have a large amount of modules – the longest one being 7.5m – that are connected by simple joins or overlapping. More images and architects’ description after the break.


Vietnam is one of the wet rice civilization’s cradles – the civilization that based on the cultivation on the terraces field to take shape. The wet rice civilization played the role of forming the community’s settlement and settled agriculture and immaterial culture achievement, which is the neighborhood culture. The solution is to create a symbolic image with a simple installation method at a low cost.


The steel structure frames are covered by miscellaneous wood which is salvaged to reduce the cost. The structure has multiple functions: force resistance, planter, space for exhibits/furnishings, technical use – water/electricity supply/escape. The field covering the building helps conditioning the microclimate, provides food and creates the symbolic image (the mixing of the terraces field and the traditional house’s roof) for both interior and exterior.


The building seems to grow from the ground, the steep of the volume helps making good views from all approaching directions. The concept is hoped to be a good suggestion for the development of agriculture in the future while the farming area is being reduced due to the uncontrolled urbanization.


The multiplication of the “field” inside the urban is a guarantee for the energy of the future life. The complex between agriculture and architecture is the base for the sustainable development.

Architects: H&P Architects
Location: Milan, Italy
Architects In Charge: Doan Thanh Ha & Tran Ngoc Phuong
Team: Nguyen Thi Hoang, Nguyen Hai Hue, Chu Kim Thinh 
Area: 20m X 44,33m
Total Floor Area: 450 sqm
Building Height: 12m
Status: Competition
Completion Date: March 2013







Vietnam Pavilion for Expo 2015 Milano

Theme "Water and Lotus"

The Concept

Water is the most important element in the world for the nourishment and life of all living things, yet in reality, it is threatened by the effects of pollution, overfishing and waste.

The lotus flower is widespread in Vietnam, growing from the mud and expressing a disarming beauty with a capacity for purifying the water in which it thrives.
This double image was chosen to convey the message of Vietnam to the international community about its commitment to actively protecting the environment and water resources.

Rice, coffee, pepper, dried fruits and seafood are its most exported products and are exhibited at Expo Milano 2015 in 887 square meters, giving maximum emphasis to the essence of Vietnamese cuisine.

Video, graphics, catalogs, leaflets, but also art objects, ceramics and three shows a day are the means by which it shares with all participating Countries and visitors the wealth of its culture and food, conveying particular consideration for Italy with whom it enjoys a close diplomatic friendship.


Cluster... COCOA


Cocoa: The Food of Gods

Upon entering the Cocoa Cluster, visitors will feel as if they are walking into the jungle. The Cluster is based on the concept of recreating the environment in which cacao trees grow, on tropical and subtropical plantations. The external parts of the buildings are made of very light materials, which open slightly to reveal the internal canopy. This design symbolizes the need to protect such a valuable and aromatic product as cocoa.

The Cocoa Cluster contains a large number of poles of differing sizes, which represent the large and varying species of trees under which cacao trees grows. The atmosphere is dense and warm as in a real jungle, where sunlight penetrates the trees’ crowns and casts its rays down through the pavilions.


Cluster card

EXHIBITION CONTENT: Università Cattolica del Sacro Cuore, Italy
SCIENTIFIC RESPONSIBLE AND PROJECT COORDINATOR: Pier Sandro Cocconcelli
CONCEPT AND EXHIBITION LAYOUT: Fabrizio Leoni, Mauricio Cardenas, Cesare Ventura
TOTAL AREA: 3.546 sqm
EXHIBITION AREA: 875 sqm
COMMON AREA: 2.541 sqm
EVENTS AREA: 696 sqm


The Cluster structure

Pre-Colombians had been growing cacao for millions of years and it played a
fundamental role in the Maya and Aztecs’ nutrition and culture. The Aztecs used
cocoa in a variety of ways and it served as a key ingredient in many of their recipes.
One popular use for cocoa was to mix it with other ingredients into a bitter drink
known as ‘Xocolatl’, while another involved mixing chili with cocoa. Whatever it
was used for, whether food, drink or in exchange for other goods, cocoa soon became
the symbol of energy, fertility and life.

Cocoa still has a wide appeal today and is the main ingredient of one of the world’s
most loved foods, chocolate. The cocoa that is found in the chocolate that we eat
today comes from the very small cacao fruit, which is supplied by more than 30
emerging countries from around the world that not only grow it, but also rely on it to
sustain their economy.


COUNTRIES IN THE CLUSTER :
Cameroon
Ghana
Gabon

VOTE for Expo 2017 mascot !

DANARA
Author: LIME advertising agency

Danara (“talisman”) is a fictitious anthropomorphic character. In appearance it’s a young girl. Youth is the age of the global project of alternative energy. It is the age when consciousness develops in minds and actions. It is the age that holds the future. It is the future energy!

The image of Danara is composed of a variety of ethnic elements, which reflect national and cultural features and presents the image of Kazakhstan to the international community.



ZHARYK
Author: LIME advertising agency

The hero “Zharyk” portrayed as the sun was chosen intentionally. The Sun, the sunlight and the heat are the power that gives life on earth to all living beings.

The image of the Sun is on the national flag of Kazakhstan, so Zharyk is the real hero of Kazakhstan. Its sunny face is highlighted with ethnic ornaments and the rays are visually linked with the logo of the EXPO 2017.

The talisman “Zharyk” will promote the ideals of energy conservation and the image of Kazakhstan.



ENERGIC
Author: LIME advertising agency

Energic is an inspired fictitious anthropomorphic character. It is a pure creature, born of the symbiosis of the elements of earth, and it represents the primary energy.

Its origin is seen in the “energents” on its head, there are three of them, just like in the EXPO 2017 logo, each representing one of the energies of the earth – the Fire (solar energy), the Water (energy of the water flow), the Earth (geothermal energy).



TENGRI ET BORI
Author: GOOD! agency

Tengri is a radiant baby sent by Tengri himself to protect the participants and guests of EXPO 2017. It symbolizes hospitality, warmth and strength of the host country, the Sun's energy.

Bori is a small blue wolf, being the symbol of the wind, always energetic and tireless, Tengri’s faithful friend. They always wander together on the vast sky and steppe. 



KUNSULU, BOBEK ET ULAN
Author: Green Penguin advertising agency

Reserved, but courageous, just like any Kazakh girl, Kunsulu personifies the Sun,one of the main symbols of Kazakhstan. She dominates the sun energy, and she uses it to create fireplaces and to control them.

Bobek is the embodiment of the water and the unique water reserves of Kazakhstan. Agile and lively like the water itself, Bobek controls it just by one touch.

Well-tempered Ulan symbolizes the earth, which has always been very important in the country of nomads. Ulan is in complete harmony with the Nature and is able to control its powers with only one motion of the hand.



KUNSULU, DAULKHAN ET TOLKYNAY
Author: designer Mira Kanatova

“Kunsulu” is the wise and beautiful Queen of the Sun that warms and illuminates our planet. Thousands of solar panels work with its energy.

“Daulkhan” is the powerful king of the winds of the steppe of our vast country. Many turbines are turned by his power, continuously providing electricity.

“Tolkynay” is the princess of the water that washes all the continents of the world. She helps people with her hydraulic power, and her power and beauty are charming.



AZAT, BEKEY ET DARMEN
Author: designer Ilnora Khakimzhanova

The Steppe Eagle Azat sees far, hovers under the Sun and symbolizes the Sun. The Steppe Eagle uses the power and the energy of the Wind!

The Snow Leopard Bekey lives high in the mountains and symbolizes the purity and fragility of Kazakhstan’ Nature! This mascot is already well known from the 7th Asian Winter Games 2011.

The Colt Darmen is the main animal in the Kazakh culture. It symbolizes the future and the rising power of Kazakhstan. We remember that unit of measurement of power is Horsepower!


To vote :

lundi 4 août 2014

Remember ANGOLA pavilion at Expo 2010 Shanghai


The facades of the pavilion are decorated with sculptures of African wood to exalt the Angola national character. Using modern means of exposure, the pavilion exhibits sculptures and paintings to the national character that represent the inseparable links between Angola and water, and is an exploration of sustainable urban development.


- Visitors can experience in person the lives of indigenous African through exposure cottages in Angola.

- Through a curtain of water mist, we can discover a totem man size which is made entirely of leaves and keeps turning.





Cluster... RICE


Rice – Abundance and Security

Upon entering the Rice Cluster, visitors will be immersed in a surrounding that will give the effect of being inside a large paddy field. This rural setting will offer the visitor an authentic experience and allow them to enjoy the colors and smells of a real paddy field. The Rice Cluster will also gradually unveil information on how rice grows, such as how the water covers and protects the new rice plants.

Rice is both adaptable and nutritious. This is why, over 10,000 years ago, humans started to cook rice in their homes. It is believed to have first began with a natural Chinese type rice that has since spread from the valleys of China to all over the world, where it is still widely enjoyed today as a key part of many cuisines.

Given our knowledge of the history of rice and the countless varieties that are available, it is imperative that we appreciate the central role that this cereal plays in enriching the biodiversity. Within the Rice Cluster, the visitor will be given the opportunity to take that journey through history and see how different countries over the course of time have come up with innovative ways in which to cultivate rice.


Cluster card

EXHIBITION CONTENT: Università degli Studi di Milano Bicocca, Italy
SCIENTIFIC RESPONSIBLE AND PROJECT COORDINATOR: Marialuisa Lavitrano
CONCEPT AND EXHIBITION LAYOUT: Agnese Rebaglio, Davide Crippa,
Barbara Di Prete and Francesco Tosi
TOTAL AREA: 3.546 sqm
EXHIBITION AREA: 1.000 sqm
COMMON AREA: 2.420 sqm
EVENTS AREA: 738 sqm


The Cluster structure

Within this Cluster, visitors will be immersed in a rural setting made possible by a Kaleidoscope effect, created by mirrors. The visitor will enter a botanical area that contains different varieties of rice growing in paddy fields, to offer an authentic experience. The visitor will also have the opportunity to engage in interactive games within this area, made possible through the use of plasma screens situated next to the water tanks. These screens will offer stories of legends, myths and statistical information about rice and its cultivation, to give the visitor both an authentic and  educational experience at the same time. The option to try actual rice products will also be possible via the many kiosks situated throughout the public area.


An adaptable food

Rice is the basic food for almost 3 billion people, approximately half of the world’s population. Once dried, rice can be kept for a very long time and in the case of famine, can be a lifesaving food source. Within Oriental cultures, having rice equals richness and is viewed as being as valuable as money or gold. It is an essential commodity for many Asians, Africans and Latin Americans who reside in tropical and sub-tropical climates.

For the continuously growing world population, rice represents a primary source of nourishment. Due to its adaptability, rice can be grown almost anywhere and can be easily distributed to any part of the world.


COUNTRIES IN THE CLUSTER :
Sierra Leone
Bangladesh
Cambodia
Repubblica Democratica Popolare Laos
Myanmar


Discover El Salvador June 17 to August 19

Latinoamericando: Discover El Salvador
Milan - Via Giuseppe di Vittorio, 6, 20090 Assago Milano Forum di Assago / 3 August


Mexico,  Brazil, Argentina, Colombia, Cuba, are just some of the countries that have added zest to the atmosphere of Latinoamericando, the culture and music festival celebrating South America that began on June 17 and that ends on August 19 at the Assago Forum in Milan. It represents a special opportunity to get to know some of the Countries that next year will be guests of Expo Milano 2015. Sunday, August 3 will be dedicated to El Salvador, as a day organized by its Consulate General in Milan.

The day will begin with greetings from the Consul General of this Central American Country in Milan, Karla Gerogina Martinez Herrera, and will continue with photographic and visual exhibitions on El Salvador’s culture, celebrities, tourism and gastronomy. Poetry provides a backdrop, along with music, and an introduction to the Salvadoran poet Claudia Lars.

El Salvador at Expo Milano 2015: The Flavors of Coffee

Along the slopes of the mountain ranges of El Salvador are planted a number of different varieties of coffee: Metapán, with its sweet scent of chocolate, citrus and caramel; Balm-Quezaltepec, suggesting notes of honey, caramel and fruit; Chicontepec, its creamy flavor with hues of fruit and chocolate; Tecapa Chinameca with its myriad of floral fragrances and vanilla, and the sweet variety of Tecapa Chinameca.

El Salvador takes part in Expo Milano 2015 within the Coffee Cluster, and, with its concept “Quality and Diversity of Coffee. Sustainable and Competitive Production” emphasizes the strategic importance of this product in terms of its economic, social and environmental contributions. The Country's economy is based largely on plantation farming and indeed on its Pavilion, which extends over 125 square meters, there will be a photographic exhibition on its history of agriculture and the exhibition "Certified Coffee Plantations".

Visitors can then discover coffee and the unique landscape which gives it life.

Expo 2015 MILANO -> SOCIAL MEDIA HUB

Every Social Networks mainpage for Expo 2015 Milano !!!
the Social Media Hub...
...the gate for the Expo !

 Social Media HUB Expo 2015 Milano

vendredi 1 août 2014

Iran Pavilion at Expo 2015 Milano... like a dream...


This is a clever design that extrapolates the traditional filigree screen – the pattern is an abstracted deduction of Persian art which is called “Karbandi” in the historical architecture of Iran – by moulding it upwards to form percolated facades, removing the basic pattern from its symmetry. We have shown quite a few Iranian building designs by New Wave Architecture over the years and feel this sets a new level for the studio.

Through the two stages process of Iran ‘s pavilion proposals judgment, New Wave Architecture was designated as one of the eight architectural firms to present its proposal for Iran’s pavilion at Expo Milan2015.

Design process

- Obstacles, Challenges and Responses

Propelling through the history of international fairs and expositions, their expressing identities and encouraging the people of all nations for a magnificent global gathering, Expo Milano 2015 unveils a new and unique vision to face the challenge of a pavilion creation.

Imagining the expo site as a puzzle of a comprehensive farmland of ideas, we reveal the Persian Garden as Iran’s pavilion for Expo Milano 2015, an idea which should comprise an upbeat attitude and play an effectual role to achieve the global perspective of “Feeding the planet, Energy for life”.


The designers’ vision towards the Persian Garden is inspired by its self-sufficient and compatible identity. Therefore, the main concept of the project is an abstract deduction of a natural tree organism which is simply sustainable in its essence .The tree offers a pleasant space on its shadow, carries natural ventilation and becomes a rain shelter in the rainy days of Milan.

We seek to propose an entity which not only responds the Expo 2015 theme and Iran’s general approach but also emerges gloriously and clearly narrates its story in an eloquent way. Iran’s pavilion should be an alluring depiction of its long-time civilization, art, historical characteristics and cultural events with having close connection with agronomics, food and technology.

- Configuration

As an initial step, preserving the Expo’s codes and guides, a legible and impressive character is gradually shaped while the border of the pavilion and its surroundings is faded. Meanwhile, to absorb maximum and efficient sunlight, facets stand obliquely while the hierarchical accessibility and fundamental elements of a Persian garden – natural light, water streams and trees – configure the basis of the design.


Process

- A simple cuboid
We start the design by imagining the whole space available as a simple cuboid. While displaying the site and its height restrictions, this plain cuboid indicates the legal boundaries and general proportions for the pavilion design.

- Division starts
Identifying the functional requirements for the pavilion, the mass is divided to smaller parts to start the space organization puzzle of the project.

- Scaling for space
Considering functional aspects and space qualities, every divided element is scaled and extended to its appropriate proportion to play an efficient role in the whole space.

- Orientation
The scaled elements are oriented and positioned systematically, reflecting the urging visual movement on the basis of the function. While the main axis is broken, spatial organization is preserved and hierarchical accessibility is configured gradually.

- Generating arches
As the final touch, Persian arches are crafted continuously throughout the path, leaving a historical characteristic and a subtle presence. The form is completed with parametric patterns weaved on the transparent façade while maintaining its structural function.

- Deduction
Reminding the structure of the dome and various transition techniques in historical Persian monuments, from polygonal shapes to circular forms in the Persian architecture-Karbandi,Yazdibandi-, we impel to extract the parametric pattern of the ”Sheikh Lotfo-Allah” dome in Isfahan seamlessly whilst interplaying with light and shade and integrating the architecture with its structure.
The arising structure is an emblematic indication of germination through nature. It creates a comprehensible interactive dialogue between texture, light and form in the design context while disassembled and sustainable features are considered.

- Spatial organization
While vertical accessibility facilities are located in different parts of the pavilion, the main circulation and spatial organization of the pavilion differs throughout the day and the night. This means visitors experience various activities and events depending on the time of their visit.
The functional spaces are housed on different levels which are accessible by lifts and stairs. After walking through the arcades and achieving the top floors, an awe-inspiring panoramic view is offered from the Expo’s landscape. According to our scenario, the four main climatic zones of Iran are proposed as the journey destination of the visitors’ in the form of four pavilions. They confront the compelling challenges, feel the ambient pleasantly and wet their appetite to taste Iranian foods. The stylized lands subtly depict the culture, farming method achievements and innovative organic food production and presented via digital media, three dimensional pictures and installations.
The maintenance areas are housed in ground floor while the first level is allocated to food court .The galleries are considered in the above level to approach panoramic views of surroundings. Ultimately the green roof offers a wide context to night events and gathering spaces.


- Sustainability approach, Materials
As a consequence of the continuous arches and open areas alongside the water stream, natural ventilation is deduced throughout the pavilion. Meanwhile the rain water is re-collected, stored in a tank, filtered and distributed to the lower parts of the area for re-use, lavation, and etc. Solar panels are efficiently angled on the roof to receive an important amount of sunlight for providing a high percentage of energy required for the pavilion. The recommended structural system is Diagrid shell system which requires less structural steel than a conventional steel frame and also obviates the need for large corner columns and provides a better distribution of load in the case of a compromised building. Applying ETFE panels which is a transparent polymer and used instead of glass and plastic is suggested.

STORY…

Turquoise Garden of Fertility

The visitors’ journey starts from the moment of emerging “The Persian Turquoise Garden “from far away. The garden which depicts the scenery of fertility, germination, humanity, hospitality and myth of eternality in Iranian’s historical believes. Sound of the gurgling stream, singing birds and the aroma of greenery calls visitors to the land of four seasons, Iran.
They are invited to a whimsical and vibrant landscape where it’s pioneering role in feeding the planet, recycling energy and sustainable attitude through the history can be narrated authentically.
The Iran pavilion is an abstracted deduction of the foliage and follows the Expo theme: “Feeding the planet, Energy for life” while exploring the trace of cookery in culture, literature and the various art of this civilization. The concept is inspired by the tree organism which is fed by the soil, which then gradually grows, feeds the others and spreads over the earth to assert its support.
Iranian hospitality heritage, welcomes its guests to the garden of the turquoise woven laces with its Persian carpet which illustrates the memories of historical events, mysterious love stories and immortality. Interplays the light and shade on the surfaces, deduces the texture delicately and emerges a live performance of the nature and architecture.
The dynamic context of the surroundings pervades along the pavilion which embraces guests warmly by aesthetically integrating the Blue Vault of Heaven, greenery of the garden and redness of roses. Visitors’ minds are drowned to depth, while the pavilion narrates its strong commitment and vital role towards comprehensive global perspective at Expo Milano 2015.
The subtle presence of Iran’s pavilion, invites people of all nations in a country-yard for a constructive dialogue and sharing divers ideas for modern agriculture in an intimate and dynamic atmosphere to survive the planet and its habitants.
The itineraries are buried in the soil symbolically while the visitors, experience interactive collaboration of nature and human beings during their long journey through life and civilization and simply share their effective ecological awareness with each other. They stroll along the river-side; feed the gold fishes and pick the stylized strawberry and fruits along their way. They find themselves in the turquoise promenade of a garden which is an illustration of the “Promised Paradise” and inspiration of purity and spirituality. In other words, a unique reflection of the heaven on the earth!


- Arising
Weaving laces of the structure draws ideas from the consistency of Iranian arches to be a reminiscence of Iran’s historical art, while ascending to the stairs and lifts, the passengers can take shots from the expo site while framing the surroundings and making a panoramic view like a puzzle through the branches of the trees.

- Attitude…
The wide range of temperature fluctuation at different parts of the country-yard and the multiplicity of climatic zones makes it possible to cultivate a variety of crops, including cereals, fruits, dates, grapes, pomegranates, pistachios and etc. Iran‘s vital role in export, production and its offering food industry standards are all displayed in the context of the pavilion.

Iran Pavilion Expo 2015 in Milan Iran Pavilion Expo 2015 in Milan Iran Pavilion Expo 2015 in Milan Iran Pavilion Expo 2015 in Milan Iran Pavilion Expo 2015 in Milan
images from architects


Depicted Itinerary, a memento from Iran

- Smell of the Rain…
 On the journey from the north to south, across the moderate and humid region, they pass through a fascination series of greenery and paddy fields, walking in the rain while the smell of rice and sea foods wet their appetite. The cultural events of this region and the trace of cookery with close connection of secure nutrition are presented vividly in a spirited context.

- Towards the Desert
Offering the passengers to take their shoes off, they experience the memorable feeling of walking on the dune of the desert. Turning their eyes, looking at hundreds of stars in the sky and affiliating them in the divers colors of life and the people of Iran .They explore the extraordinary process of carrying water on the infertile lands of this region and the secrets of the appearance of a green garden at the heart of the desert. Further on, our passengers get closely familiar with the “Quanat” which is a smart piping system that recognizably lasted hundreds of years in Iran. They taste the fruits and grains cropped in this region of Iran and experience the silence of the desert and its lovable amenity.

- The Blanket of Snow…
Keeping their way on, leads them to the scenery of snow spread on the floor. They feel a cold wind blowing through the space and take steps to the mere white- colored landscape where colorful passengers themselves make it alive to demonstrate the reality of the significant role of people preserving the nature and the planets identity.

- Suspended Palm Trees
They travel to the south of Iran and experience an extreme humidity and hot environment. With the emergence of the palm trees falling from the sky along the sea shore at sunset, the passengers experience interactive collaboration with its aqua culture and aquatic life. They become a part of the agile and warm fields of life when they enjoy picking dates and olives.

- A Future World
Towards a comprehensive global prospective and retaining its coherent achievements through time, Iran’s pavilion offers its modern attainment in “genetically modified foods”, nanotechnology research programs and agriculture technological trends. The agile ambient of this part offers alternative solutions and compel impetus for the future of the world.

- A manifestation is appearing
Iranian‘s commitment contemplates for eradicating hunger, malnutrition, human equality in accessing secure nutrition and sharing their latest achievements with all of the world.


- Expo night…
The passengers are invited to an Iranian ceremony in a green plateau when the night spreads a new veil over the garden .The aesthetic lightening creates brilliant animated scenes of stars dancing in the sky which appear as suspended diamonds over the woven branches. The bright turquoise branches arise from the land to the night sky to share their hopeful vistas with the stars and invite them to become a part of the bustle.

- A Taste of Iran
In the open court of preparing Iranian traditional foods, the passengers get familiar with the gastronomy and fresh juices and relish what the miscellaneous lands offer. The smell of Iranian cuisine guides them to the food court on the roof where they find themselves above the trees while enjoying participating in traditional dancing and playing musical instruments.

- A productive souvenir
A miniature of the structure is given to the passengers. It can be a vase or a cup as reminiscence of their pleasant and informative journey to Iran. They pass through the promenades, look back to take a last shot of the Persian Turquoise Garden when their memorable smiles are engraved in the history of Iran…



Iran Pavilion Expo 2015 Milan – Building Information

Title: Iran Pavilion – Expo Milan 2015
Location: Milan, Italy
Architect: New Wave Architecture – Lida Almassian/Shahin Heidari
Autumn 2013
Design Associates: Zahra Hamedani, Helaleh Alaei, Mohammad Keshavarzi, Fatemeh Dehghani, Soheila Zahedi, Golnaz Baharami, Mona Ramzi, Maryam Shokouhi, Sara Milani Nia

Iran Pavilion Expo 2015 in Milan images / information from New Wave Architecture

Remember QATAR pavilion at Expo 2010 Shanghai

The outer concrete wall of the pavilion is covered with decorative patterns of Qatari style, recalling the Balzan Pagoda, the symbol of Qatar. The pavilion shows green technology and modern ideas which Qatar the opportunity to create a future sustainable city development.

- The gallery inside pavilion organizes exhibitions regularly.

- The pavilion shows the underwater scene beads and oil, representing two very rich natural resources in Qatar.