Visitor Experience
The UK Pavilion will mark the point where creativity, science and technology combine to tackle the challenge of feeding the planet.
It will shine a light on the cutting-edge British research working to alleviate these pressing challenges and highlights UK expertise and innovation.
Visitors will engage with the theme as they meander through a beautiful fruit orchard and enter a natural wildflower meadow.
As they near the centre of the meadow, the focal point of the UK Pavilion will come into view: a delicate and ethereal golden orb structure made of fine steel lattice based on an abstractedanalogue of honeycomb. The Hive will pulsate and buzz with the noise of a real bee colony. It plays on the parallels between bee and
human societies.
It will be designed by Wolfgang Buttress and developed and built with internationally-recognised UK construction expertise from Stage One, Rise, BDP and Tristan Simmonds.
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