North Korea at Expo 2015 Milano

Today is the National Day of the Democratic People's Republic of Korea  to Milano Expo 2015, but I'm not going to dwell much on this participation, which deserves more for its symbolic presence at the Expo, in the cluster Island Sea-Food, than for the quality of its content. But why not... a late participation is of course better than nothing, even in a little pavilion !

 

We have the feeling of being in a store... but it's still worth noting the publication of a postcard and a stamp for the occasion, in honor of the flagship product of the pavilion: the ginseng.

Concept

The main objective for the Democratic People's Republic of Korea's presence at Expo Milano 2015 is to introduce visitors to Kaesong Koryo Insam (ginseng), a Korean specialty since ancient times and its national food.

The DPRK Pavilion presents two sub-themes: “Gifts of Land” which introduces Kaesong, where and how it is grown and the world-famous elixir it creates from the plant. While the section entitled “Healthy Food” features the excellence of Korean cuisine.

Kaesong Koryo Insam, a Korean specialty which is associated with time-honored history and the wisdom of the Korean nation, has been used as a food and for medicinal purposes for more than 5,000 years. Its mysterious healing powers have been recognized world-wide. Medical science has demonstrated the positive effects of this ginseng on the heart and appetite as well as providing anti-aging benefits to mind and body and even in curing cancer cells.

Over 30,000 species of the plants exist in the world and we use about 2,000 species for medicinal purposes. Among these medicinal plants, it is Kaesong Koryo Insam alone that has been recognized as the "King of Medicinal Plants”.

With high-tech developments increasing around the world, the mysterious efficacy of Kaesong Koryo Insam is taking center stage, as renowned scientific institutions and food specialists shower their praises on this national treasure.

The DPRK Pavilion, housed within the Islands, Sea and Food Cluster displays a variety of their own products made from Kaesong Koryo Insam, ranging from food to cosmetics. A visit to the pavilion will allow visitors to learn about the many powerful and beneficial effects of this plant.

North Korea pavilion at the Expo !

Two weeks ago, the news were the belated participation of North Korea at Expo 2015 Milano.

http://expo2015-milano.blogspot.fr/2015/04/april-12-2015-asahi-shimbun-north.html

No more informations... but now, it's sure...
the proof, this pic took yesterday at the Expo :

North Korea pavilion !

http://expo2015-milano.blogspot.fr/search/label/North%20Korea

North Korea... finally in Expo 2015 Milano...

April 12, 2015 - The Asahi Shimbun

North Korean pavilion will offer rare glimpse of nation at Expo 2015 Milano

(North Korea Pavilion At Expo 2010 Shanghai - ©LeMog)

ROME--North Korea, which suffers from a chronic shortage of food, will participate in Expo Milano 2015, themed on feeding the world.

The reclusive nation operated a pavilion for the first time at the world's fair in Shanghai five years ago.

Giuseppe Sala, commissioner of the Government of Italy for Expo Milano 2015, made the announcement on April 10 and welcomed the addition of North Korea.

"This is positive last-minute news, confirming what the expo seeks to be all about," Sala said. "A place of peace and of debate, an open platform."

The expo kicks off on May 1, and its theme is “Feeding the Planet, Energy for Life.”

North Korea will set up its own section at a joint pavilion, featuring the history of its Korean ginseng, a coveted specialty crop, and other subjects, according to the Agenzia Nazionale Stampa Associata (ANSA) wire service and other news organizations.

More than 140 countries are expected to participate in the world's fair, which runs through Oct. 31, displaying exhibits related to their cuisine culture and technology used in food production and areas associated with food.

The participants will also present exhibits on hunger and environmental issues.

The secretariat of Expo Milano 2015 estimates attendance at the expo will total about 20 million visitors.

The Japan Pavilion will be among the largest in terms of floor space.

It will feature techniques of cooking traditional “washoku” cuisine, as well as a food court offering a variety of Japanese dishes. July 11 is designated as Japan Day.

North Korea was a participant at Expo 2010 Shanghai China, in which it introduced its capital, Pyongyang, from various aspects.

By YUKIE YAMAO : http://ajw.asahi.com/article/behind_news/social_affairs/AJ201504120031