North Korea at Expo 2015 Milano

Today is the National Day of the Democratic People's Republic of Korea  to Milano Expo 2015, but I'm not going to dwell much on this participation, which deserves more for its symbolic presence at the Expo, in the cluster Island Sea-Food, than for the quality of its content. But why not... a late participation is of course better than nothing, even in a little pavilion !

 

We have the feeling of being in a store... but it's still worth noting the publication of a postcard and a stamp for the occasion, in honor of the flagship product of the pavilion: the ginseng.

Concept

The main objective for the Democratic People's Republic of Korea's presence at Expo Milano 2015 is to introduce visitors to Kaesong Koryo Insam (ginseng), a Korean specialty since ancient times and its national food.

The DPRK Pavilion presents two sub-themes: “Gifts of Land” which introduces Kaesong, where and how it is grown and the world-famous elixir it creates from the plant. While the section entitled “Healthy Food” features the excellence of Korean cuisine.

Kaesong Koryo Insam, a Korean specialty which is associated with time-honored history and the wisdom of the Korean nation, has been used as a food and for medicinal purposes for more than 5,000 years. Its mysterious healing powers have been recognized world-wide. Medical science has demonstrated the positive effects of this ginseng on the heart and appetite as well as providing anti-aging benefits to mind and body and even in curing cancer cells.

Over 30,000 species of the plants exist in the world and we use about 2,000 species for medicinal purposes. Among these medicinal plants, it is Kaesong Koryo Insam alone that has been recognized as the "King of Medicinal Plants”.

With high-tech developments increasing around the world, the mysterious efficacy of Kaesong Koryo Insam is taking center stage, as renowned scientific institutions and food specialists shower their praises on this national treasure.

The DPRK Pavilion, housed within the Islands, Sea and Food Cluster displays a variety of their own products made from Kaesong Koryo Insam, ranging from food to cosmetics. A visit to the pavilion will allow visitors to learn about the many powerful and beneficial effects of this plant.