vendredi 4 juillet 2014

illycaffè official partner of EXPO 2015 for the Coffee Cluster

Illycaffè is the official partner of Expo 2015 and it takes charge of the content project and management, the exhibitions and the events associated with coffee in the Coffee Cluster common area. The announcement was made by Giuseppe Sala, Managing Director of EXPO 2015, and by Andrea Illy, CEO and Managing Director of illycaffè.

The World Expo of Milan – “Feeding the planet. Energy for life” - will give special visibility to traditions, creativity, and innovations in the food industry. The company’s proposal fits well into this context: it is a well-constructed program aimed at spreading the culture of coffee and its importance to the global social-economic system. illycaffè has been chosen for its holistic approach to this subject that will enhance the value of the participating guest countries, and make the partnership of different cultures a bit easier, in agreement with the Expo leading values.

The project originated from the synergy of know-how, knowledge and relationships that the company has gained over its eighty-year history. This exceptional heritage has resulted in illy being world-renown as the authority of the real Italian espresso. A deep knowledge of the world of coffee and of the producing countries; the pursuit of excellence; the trend of sustainable development; and the skill in creating cultural and art events are the main pillars of the program scheduled by illycaffè for the Coffee Cluster common area.

This will be the longest event ever to be dedicated to coffee.
Among the projects, a journey through the world of coffee through exhibition areas and a calendar packed with events open to all Expo Milan 2015 visitors: from popular meetings  to sample tastings, from focus groups to entertainment. In the common area Sebastião Salgado’s photography will be on display, as a special homage to people, traditions, and history of the coffee producing countries.

In order to enhance the ultimate espresso experience and amplify the aesthetic and tasting pleasure, a new collection of coffee cups dedicated to Expo 2015 will be launched at the Expo.

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