mercredi 2 juillet 2014

New features of the Chilean strategy to Milan 2015

The main idea is typical promotional products, it is intended that Chile is recognized as an agricultural power. 
But they also sought to emphasize that the development has reached the country, as also its balance and political stability.

1 - The pavilion, which was manufactured with a budget of $ 20 million, will have access to the territory will be shown, its people, its products, through presentations and videos. Visit of Michelle Bachelet Predidenta and several ministers are expected.

2 - The Chilean pavilion, the structure will be made ​​of pine and is expected to receive between 200 and 300 people daily. Le idea is that every person who knows the pavilion says "I go to Chile," says commissioner in charge, Lorenzo Constans.

3 - The concept to be used is "Love Chile" which means "Love the elaboration of products, enthusiasm and affection of what the country can show."

4 - To exit, the public walk down a corridor in which typical recordings of shows and Chilean markets escharan. So route came first floor, where will be "The table of Chile", an installation of 40 meters long, where people may sit and taste the typical products of the country. In addition, there will be attached shop and restaurant with the participation of several prominent national chefs.

5 - At the Universal Exposition of Seville in 1992, the country presented an iceberg in its pavilion.

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