mercredi 16 juillet 2014

The First Stone for the US pavilion...

Secretary John Kerry started the event through a connection from Washington. Innovation and sustainability in American food 2.0.

With the traditional ceremony of the laying of the first stone, on Wednesday 16th July works for the construction of the American pavilion for Expo Milano 2015 started. The event was introduced by the words of the Secretary of State of the United States, John Kerry, who followed the ceremony from Washington through simultaneous connection with Milan. «Food security is especially dear to the Obama administration. By 2050 the global population will reach  9 billion and we need to boost food production by 60%, but with sustainable means. We can’t achieve this goal without innovation and best practices. Expo will be an opportunity for our scientists, entrepreneurs and farmers to share their innovations».

An active Farm
The first symbolic spading was given, together with the US Ambassador to Italy, John Phillips, by the Sole Commissioner for Expo, Giuseppe Sala, the President of Lombardy, Roberto Maroni and the Mayor of Milan, Giuliano Pisapia. The American pavilion, designed by architect James Biber, will have as theme ‘American Food 2.0: United to feed the planet’ and will show to visitors the role of the United States for the future of nutrition worldwide. Inside the pavilion there will be a fully functional vertical farm. Here will be celebrated the history of agriculture in the United States and its innovation-led successes.

Workshops dedicated to innovation  in Nutrition
During the six months of the event, the pavilion, financed by organizations and companies whose entrance was coordinated by the organization Friends of the USA pavilion Milano 2015, will host events, shows and workshops dedicated to innovation in nutrition. The theme of nutrition «is certainly a challenge for every Country all over the world – said during the ceremony the US Ambassador to Italy, John Phillips – a challenge that we must tackle today, trying to combine innovation, technology and good practices to produce high-quality nutritious and healthy food»

Not only fast Food
The pavilion will tell American food that, just like American people, is very variegated, trying to explode some myths on it. «American cuisine is rich in thrilling innovation – added the board of directors of Friends of the USA pavilion Milano 2015, Jerry Giaquinta – no longer only fast food, but young chefs that are continuing a message of high and sustainable cuisine». The Universal Exposition will also be «an opportunity of business and meeting between Italian and American companies that still didn’t invest on our Country – said the managing director of the American chamber of commerce in Italy, Simone Crolla – and a way to make Italy known by American companies, which could decide to invest on our Country».

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