jeudi 22 mai 2014

Hungary’s Pavilion Draws Life From the Purest Source

Today saw the presentation of the Pavilion of Hungary for Expo Milano 2015: the design, selected through a public competition, reflects the theme of the Universal Exposition "Feeding the Planet, Energy for Life” and was created by the designers Attila Ertsey, Ágnes Herczeg and Sándor Sárkány. The event was attended by Géza Szőcs, Commissioner for the Hungarian Government, in the presence of Diana Bracco, Commissioner General of Section for the Italian Pavilion; István Manno, Consul General of Hungary; Giuseppe Frattini, designer of the pavilion and Zoltán Fórizs, CEO of Carpathia S.r.l.

Starting from the theme of its participation "From the purest source," Hungary will demonstrate the importance of nutritious food, a healthy lifestyle and the need to ensure food security and biodiversity for future generations. During the presentation a partnership with the Italian Pavilion was announced, which will be launched during the Universal Exposition.

The Pavilion will be on three floors and will occupy a plot of 1,910 square meters. The shapes and materials represent the main lines of Hungarian architecture (the barn, the rural silos and stables) in line with the principles of organic architecture developed in the mid- twentieth century and based on local traditions, encompassing the laws of nature and promoting the relationship between man and the universe. The central area of the Pavilion is inspired by Noah's Ark, the symbol of salvation of living things. Its two extremities recall the shamanic drums, whose ancient roots highlight the mystical relationship with nature. They bear the ancient engraved symbol of the tree of life through which flows Hungary’s fresh, natural water with its famous thermal properties.

Most of the material used for construction is renewable (wood, laminated wood, cellulose) to highlight its eco-friendly and energy-creating content combined in parallel with energy-saving and reduced atmospheric pollution features. It will be possible to dismantle, reconstruct and re-use the entire building. The top floor of the structure will host an open-air garden whilst in in the green area outside the Pavilion will be planted 33 kinds of fruits, vegetables and medicinal herbs.

During Expo Milano 2015, the Hungarian Pavilion will organize exhibitions and events with a different focus, such as the Country’s food traditions, historic Italian-Hungarian relations and other themes of contemporary culture.

Just like Italy, Hungary has expressed its intention to use the Pavilion, once the Universal Exposition concludes, for research and education. It will, in fact, be reassembled in Szombathely, in place of the Nr. 11 Hussars' Brarracks as an integral part of the Center for Protection of Creative Heritage and Development of Values.

Following the symbolic ceremony on the Hungarian lot, on April 3, Géza Szőcs, Commissioner for the Hungarian Government, and Diana Bracco, Commissioner General of Section for the Italian Pavilion, proposed a future collaboration between the two Research Institutes in order to engage and encourage the public in a healthy and sustainable lifestyle.

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