17/04/2014 UK Trade and Investment (UKTI) today revealed images showing the shortlisted concepts submitted by the eight teams vying to win the design competition for the UK Pavilion at Milan Expo 2015. The jury was also announced.
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Winner: Wolfgang Buttress Studio
Our concept, “BE”, highlights the plight of the honeybee and ways in which new research and technology are helping to address challenges, including food security and biodiversity. Visitors meander through an orchard, discover a wildflower meadow and enter a ‘virtual hive’, which pulsates, buzzes and glows according to signals from a real hive. Our proposal explores the life of the bee colony through an immersive sensory experience – a beautiful and profound encounter – leaving visitors with a lasting flavour of the British landscape.
Encompassing the best of British food, music and fashion, “BE” engages and inspires visitors to think and act differently, expressing ecological interdependencies and the role of technology in cultivating a deeper understanding of our environment.
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