mercredi 28 mai 2014

SPAIN... first look of the pavilion...

Theme "Cultivating the Future"

The Concept

With its participation in Expo Milano 2015 Spain looks to contribute to the development of the theme Feeding the Planet, Energy for life, by focusing on key aspects such as: its experience in the production and distribution of basic foodstuffs; the benefits of its dietary model, the result of a meeting of tradition and innovation; the relationship between landscape, food production and cooking in developing models for alternative tourism; its contribution towards the Millennium Development Goals.

The success of the Spanish food chain can be attributed to a combination of tradition and innovation, an improvement of the distribution process, and the presence of a wide variety of landscapes, climates and ecosystems. The heterogeneity of the territory is the cornerstone of Spain’s culinary wealth.

Its habits, food and gastronomy are being exposed to creativity and innovation. The two supporting pillars of its food industry are innovative production processes and modernization of the commercial sector. Sustainable agriculture is a tool for land conservation, landscape and traditions. There are numerous examples of how this approach could allow sustainable cultivation in arid and desert areas, transforming them into lush orchards, for example.

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