“Visitors will be attracted to the UAE Pavilion by the imposing nature of curving, high tactile walls that enclose a dramatic entrance lined by a 75-metre-long video display, a digital falaj.”
An echo of the ancient water channels that were so vital to life in the UAE, this falaj delivers media tablets that will introduce visitors to our theme and its four organising thematic principles: Sustain, Care, Innovate, Share. Visitors commence their audio-visual journey up a ramp, embarking on an enthralling dialogue that will be educational in content and entertaining in delivery.
Pausing for a short rest before the main show, visitors are at liberty to engage with Emirati ambassadors, exchanging stories and experiences.
The first part of the main show is contained within a drum that rotates the auditorium. This is the beating heart of the pavilion, a hugely cinematic experience that dramatises our theme, leaving an indelible impression on the audience.
Exiting from the drum, visitors are drawn into the second part of the show. Dubbed ‘Future Talk’, this section is inspired by the brilliantly accessible TED Talk phenomenon. Visitors are now standing in a media-rich immersive environment. Emirati presenters use a range of dynamic effects to unravel the threads of our theme, presenting initiatives and solutions to global challenges of nutrition, energy and sustainability, at all times provoking and engaging the audience to make a difference in their world.
A ramp takes the visitor down into a sensitively landscaped oasis space, with a Dubai 2020 exhibition area, café, restaurant and terrace. Here there is an opportunity to relax and discover, explore and taste Emirati-inspired food and the contemporary food culture of the UAE.
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