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The Concept of the Pavilion
The Iranian people cultivate the belief that the essence of the world is based on wisdom, for this approach to its contribution to the theme "Feeding the Planet" will apply that wisdom to find reasoned solutions to this global challenge. More profound belief of the Iranian people is that humanity is "invited to the party of God on Earth," image from which it follows an attitude towards consumption summed up in the four axioms of "fairness", "charity", "contentment" and "gratitude ". Sofreh is the concept of the Iranian pavilion at Expo Milano 2015, through which the blessings from God are presented to the people all around the world.