It often happens that we buy food, but then are not able to eat it, and end up throwing it in the trash. All because we do the weekly shop, and fresh produce expires; because we rely strictly on the expiry date on the label; because we want to taste everything, we buy, but then we do not eat. Or because we are attracted by the “3 for the price of 2” supermarket promotions that we are not able to consume.
On Monday, July 7 at 11.00 at Expo Gate, there will be a presentation of the 2014 Report on Household Food Waste produced by Waste Watchers, an observatory established by Last Minute Market with SWG. Andrea Segrè, president of Last Minute Market and Maurizio Pessato, president of SWG, will introduce the presentation attended by Maurizio Martina, Minister of Agriculture, Food and Forestry Policies, and Giuseppe Sala, Commissioner for Expo Milano 2015.
Waste is a cost to the environment, your wallet and to society.
The Report will illustrate the causes of waste and will indicate proposed actions to prevent and reduce it. With a broad array of statistics it analyzes the causes of waste in relation to income and the social status of Italian families, weaving into its findings the relationships between waste, lifestyles and eating habits. And it investigates the connections between food waste, values and views of citizens.
The 2013 report had already shown that every Italian family throws away between 200 grams and 2 kilograms of food every week and that every year Italian domestic waste represents a costs of €8.7 billion, about €7.06 per week per family.
The purpose of the report is to create awareness about the food and the environment in which we live. The initiative arose from a production and social research conducted by the Faculty of Agriculture, University of Bologna, under the supervision of Professor Andrea Segre, and the experience of Last Minute Market is crucial in this context. Its focus is a last minute market that retrieves all the food that would otherwise be thrown in the trash for several reasons: because produce is about to expire or because it is damaged. Through this initiative, the food is recovered and donated to charitable organizations: a smart way to combine awareness, solidarity and sustainability.
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