vendredi 13 mars 2015

USA pavilion... at Expo 2015 Milano

The theme for the USA Pavilion is American Food 2.0: United to Feed the Planet. Expo Milano 2015 will enable the USA Pavilion to showcase the United States as an innovator not only in the food sector, but also in many aspects of culture, science and business. Feeding ourselves engages a massive infrastructure, advanced technologies, and dynamic systems that touch on just about every aspect of the world we live in. Each step from farm to table reflects a set of values and connections that impact our identities and shape our future.

Using interactive exhibits and state-of-the-art digital media, the USA Pavilion at Expo Milano 2015 will highlight American industry, products, and entrepreneurship within the contexts of sustainability, nutrition and health, technology and innovation. Our official partnership with Italy will position the United States as a destination for business, entrepreneurship and travel. The USA Pavilion will promote collaboration to strengthen bilateral ties between the United States and Europe and the rest of the global community in order to tackle food-system challenges together.

The USA Pavilion is a one-of-a-kind building designed by architect James Biber of Biber Architects in New York. It is a 35,000 square foot space within Expo Milano's 3.6 million square foot sustainable “smart city.” The building is a multi-level experience that flows with activity from top to bottom, side to side. It includes a massive vertical farm that will be harvested daily. “I've drawn inspiration from the straightforward, 'honest' agricultural buildings that are part of our nation's history,” said Biber in a recent interview about the process of creating the USA Pavilion. “It is a very simple building, and when people look at it, they'll instantly understand exactly how it was made.”

“There's a constant dialogue between nature and science in the USA Pavilion – and the proposition that they're not on opposite ends of the spectrum, but very much part of a cooperative system,” the award-winning architect continued. “America's food story is rich and innovative – much more so than most people realize. We want visitors to understand and appreciate how complex and sophisticated our story is.”

The USA Pavilion has many elements that will appeal to a wide range of visitors, including:

  •     Vertical farm symbolic of our rich and ever-evolving agricultural history
  •     Transparent technology wall that shows the inner workings of the pavilion
  •     Wood repurposed from the original Coney Island boardwalk
  •     Installations, events, and exhibits throughout
  •     Rooftop terrace and cafe
  •     Gathering space, courtyard, and VIP meeting spaces
  •     Retail merchandising space
  •     Grove of oak trees, the national tree of the USA

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